Video marketing mailers have brought the marketing business to a new level. These unique mailers use LCD video screens for fascinating brand storytelling. The mailers provide engagement and results across industries in digital form.
We will learn about the benefits and usages of this mailer in this blog. Let us first start with the basic knowledge about the mailer first.
What Are Video Marketing Mailers?
These are direct mail pieces containing a LCD video screen and audio speaker. The video marketing mailer contains a pre-loaded promotional video when the receiver opens it up.
These are sent in printed brochure format mostly. Their size ranges from business cards to letters or even larger.
Some businesses also send these mailers in custom printed boxes or mailing tubes. The direct mail format incorporating a flat video screen can become an interactive video mailer.
There are some key features that the mailer contains. They are as follows:
- LCD video screen with built-in speaker
- Printed brochure and mail tube
- Trigger mechanism to auto play video when opened
- Rechargeable battery
- Storage for pre-loaded video content
- Tactile print finishes and textures.
Video mailers combine the emotional effect with solid print quality of video storytelling. The receiver gets to engage physically with the mailer and play the video at their convenience.
Benefits of Using Video Mailers in Marketing
These mailers offer numerous benefits that make them a valuable marketing tool for businesses. Let us learn the advantages below.
● Increased Personalization and Novelty
This benefits video marketing mailers hugely. You can upload unique video content as a brand to specific clients. Personalized mailers feel like they are made just for the recipient. This will make them memorable and impactful.
Video mailers use a unique format to capture attention. Most people do not get direct mail with an integrated video screen that much. This unique thing will help you get their interest and curiosity easily.
● Higher Recall and Engagement
Video mailers get this as they appeal to multiple senses. Video also makes higher engagement with the mailer. Your company will see recipients spend much time viewing the video mailer.
Higher engagement increases calls-to-action responses with the mailer.
● Useful as both Direct and Leave behind Mail
Video mailers work as these both in the marketing field. You can send the recipient through the mail to open at their convenience.
Recipients often keep and rewatch engaging video mailers. This helps extend the reach and impact of your brand. They tend to show the video mailer to colleagues and describe your product or service.
● Flexibility and Customization
Video mailers can fit the objective of your brand with these two. You can design them in various shapes and configurations. You can adapt the following to match the brand style:
- paper stock
- print format
- ink colors
- finishing
The integrated LCD screen size ranges from 1.5 to 10 inches. You can make the video short or long as your needs to convey the messages.
The video mailers are a great choice for branding and campaign goals with endless possibilities for customization. The video should be more effective to engage audiences and get profitable results.
Ideal Use Cases for Video Mailers
These help accomplish goals across various industries. Here are some of the impactful uses of the mailers below:
● Real Estate Listing
Video marketing mailers help agents bring listings to life and make buyers feel immersed in new homes before visiting in-person. The video will help the viewer get a virtual tour of the home and appealing features.
Buyers tend to become more convinced to show interest in the house after a video tour. Agents can mail custom video tours to targeted buyer prospects that match home criteria like price range and location.
Personalized video helps buyers visualize themselves living in the home. Agents can schedule in-person showings using their business card. QR codes linked to listing pages and digital retargeting ads help engage buyer prospects.
● New Product Launches
Video mailers help show new products remotely with a demo. Viewers can see the product in action with benefits and features explained through video narration and animations.
This helps drive excitement and trial. Recipients receive an engaging mini product launch and training kit they can experience at their own pace.
● Healthcare Education and Training
Video mailers empower this remotely in the healthcare sector. Pharmaceutical brands support them to educate physicians and surgeons about new medications and more.
You can load the detailed product demo videos and training programs in the mailer and send them to the professionals. This will give them on-demand access to learn without coordinating around busy schedules.
● Luxury Brand Marketing
Video mailers provide an elite experience for premium brands. The high-end video in print and packaging make views special. Cosmetic brands also use them to preview exclusive product samples.
Nowadays consumers expect personalized experiences. Video mailers help brands connect with luxury buyers.
How to Integrate with Digital Campaigns
Here are some points for you to use in digital campaigns.
● Open and Playback Rates
These are the most basic video mailer metrics. The open rate calculates the number of people opened and interacted with the mailer. The sensors detect the touch when someone opens the mailer.
The playback rate tracks how many people watched the full video after opening. The video length and quality influences the play rates. If the video is long with poor quality, then people tend to skip the whole video.
Optimization and creativity to the messages helps improve the overall effectiveness of your spend and investment.
● Conversion and Sales Impact
These help video mailers reach success. Analyze landing page visits and website traffic with digital actions from the mailer.
You can increase tracking to document the end conversion impact. Positive ROI and sales generated validate the value of video mailers with other marketing channels.
Conclusion
Adding video content to your marketing strategy will help increase the recognition of your brand with sales and new customers. So, consider filming content in a video marketing mailer according to your customer preferences and take your business to the next level.